‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From fiction shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang (colors of emotions)’. ‘COLORS’ is dedicated to promoting cohesive viewing, through shows such as  Shiv Shakti Tap Tyag Tandav, Neerja… Ek Nayi Pehchaan, Parineetii, Junooniyatt, Udaariyaan, Pyaar Ke Saat Vachan- Dharampatnii, Suhaagan, Agnisakshi- Ek Samjhauta, Bigg Boss, and Khatron Ke Khiladi amongst others.