Paramount News page
-
/news/paramount-streamings-cto-on-enhancing-the-viewer-experience-beyond-content 
Nov 21, 2022 Streaming StrategyParamount Streaming’s CTO on Enhancing the Viewer Experience Beyond Content
Vibol Hou on how tech is keeping Paramount’s streaming subscribers coming back for more.
Read more -
/news/keith-cox-believes-in-tv-that-says-something 
Nov 11, 2022 In The Office WithKeith Cox Believes in TV That Says Something
The head of scripted content for MTV Entertainment Studios reveals how he landed ‘Yellowstone’ for Paramount Network and the one question he always asks in pitch meetings.
Read more -
/news/the-buzzy-social-strategy-behind-mtvs-live-events 
Sep 20, 2022 Content SuccessThe Buzzy Social Strategy Behind MTV’s Live Events
Following the most social Video Music Awards in history, the youth-focused entertainment brand plans to eventize its tentpoles for streaming and social media.
Read more -
/news/cbs-summer-of-ghosts-campaign-attracts-new-fans 
Sep 19, 2022 Content SuccessCBS’ ‘Summer of Ghosts’ Campaign Attracts New Fans
An immersive, multi-platform campaign engaged audiences during the breakout comedy’s off-season.
Read more -
/news/paramounts-global-expansion-strategy 
Jun 22, 2022 Streaming StrategyParamount+’s Global Expansion Strategy
The UK and Ireland launch illustrates how the streaming service approaches growth on a global scale.
Read more -
/news/david-lawenda-on-the-growth-of-streaming-advertising 
May 23, 2022 In The Office WithDavid Lawenda on the Growth of Streaming Advertising
“Every single job that I've had in my life has been about driving change and transformation.”
Read more -
/news/behind-the-first-branded-series-on-linear-tv 
May 13, 2022 Partner SolutionsBehind the First Branded Series on Linear TV
Paramount partnered with Pepsi and TikTok to launch ‘Becoming A Popstar’ on MTV.
Read more -
/news/the-new-viewing-habits-of-kids-and-families 
May 04, 2022 Partner SolutionsThe New Viewing Habits of Kids and Families
Kids influence 9 in 10 household purchasing decisions. By understanding how their content consumption is changing, marketers and advertisers can tap into their growing influence.
Read more