When Telefe first launched in 1990, it did so with the slogan “Juntos,” which translates to "Together." The phrase was born out of the network’s vision of bringing families together around the television set every night.

Thirty years later, people still recall shocking plot twists from Brigada Cola, discuss their favorite characters on Verano del 98, and act out iconic scenes from Grande Pa. The Buenos Aires-based broadcast network is a staple in homes across Argentina, where it reaches 95% of households across its eight regional channels. 

It’s also one of the largest producers and distributors of Spanish-language programming in the world, with a library of more than 33,000 hours of content that’s recognized globally by more than 12 million subscribers to its pay TV channel, Telefe Internacional. Dario Turovelzky, General Manager ViacomCBS South Cone and SVP Global Content, says Telefe is now so much more than a linear FTA channel he grew up watching. It's a brand with a thriving social media presence, a steady stream of digital content, and its own successful streaming platform, Mi Telefe.

[#30AñosJuntos] ¿Qué te gustaría volver a ver de los 30 años de Telefe? ¡VOS podés elegir! Votá tus 5 programas preferidos ACÁ 👇https://t.co/XDjvjbkF2H

— telefe (@telefe) April 17, 2020 

“I grew up watching Telefe at home and it was always a huge family event whenever the news or shows like Amigos son los amigos, Jugate conmigo, Videomatch and Grande Pa came on,” explains. “Thirty years later, our programming is still giving Spanish-speaking families all those same opportunities, crossing a variety of genres that includes entertainment shows, premium drama series, reality, dramedies, telenovelas, news, comedies, and kids content.

To celebrate its 30th anniversary and its impact on Latin American entertainment, the network launched a “30 Years Together” campaign. As part of the effort, it invited viewers to vote online for their favorite programs in Telefe history, such as Amigos son los Amigos, Los Simuladores, Los Roldan, Amor en Custodia, Casi Angeles, Montecristo, Amor Mio, Grande Pa, Verano del 98, and Graduados, among others. The winning shows began airing on the network Monday, April 20, and will run nightly for the next two weeks. Also, earlier this year, Telefe revived the hit game show El Muro Infernal, or Hole in the Wall, and the cooking show Bake Off, to be part of the year's special programming slate. 

“We’re giving people a chance to relive some of our classic shows while staying safe at home,” says Turovelzky. “During these uncertain times, entertainment is a way for people to come together and feel connected. Telefe has been nurturing its emotional link with its audience, its talent and its content since the day it was born. We are leveraging and reinforcing that asset we have built.”

To further support the yearlong celebration, the network changed its logo, launched an official TikTok channel, as well as debuted specially created Instagram filters and hashtags that honor important dates, places, and moments of some classic productions earlier this year.