Nov 6, 2019 Content Success
2019 MTV EMAs Deliver Next Level Ratings
Ratings for this year's event rose while its social footprint reached new highs.
The MTV Europe Music Awards aired last Sunday from Seville, Spain for the second year in a row. The 26th annual event reached new heights for the awards franchise.
Internationally, ratings increased 49 percent in MTV's core demo (ages 15 to 34) and 34 percent for all viewers on MTV branded channels. In Germany, audiences more than doubled, with a 107 percent increase year-over-year. It was also the highest-rated EMA performance ever in Spain—up 16 percent from last year. Viewership climbed 23 percent in the U.K.
MTV also touted the event's social footprint, as social video views are up 96 percent year-over-year. It was the most social program in the U.S. on broadcast and cable, reaching a new peak for stateside social video views with an increase of nearly 300 percent.
"MTV is truly the only brand that can pull off a global music celebration of this magnitude," says Bruce Gillmer, Viacom's global head of music and music talent. "We're all proud to see how this amazing team comes together each year to shatter expectations."
The event, hosted by Becky G, featured performances from Green Day, Halsey, and Rosalia. See more highlights in the photos below.
Spanish sensation Rosalía delivered a bass-heavy rendition of “Di Mi Nombre” with support from 52 flamenco dancers.
"Best Pop" and "Best Look" winner Halsey delivered a stirring rendition of “Graveyard.”
MTV EMA host Becky G performed a medley of her hits and teamed up with Akon for the first global performance of their reggaeton smash “Como No.”
Dua Lipa delivered the first global stage performance of her new song “Don’t Start Now."
MTV's global “EMA Social Insiders” squad returned with six content creators from Mexico, Brazil, Spain, the UK, Germany and the U.S. Pictured: Hugo Gloss and Justina Valentine.
NCT 127 made history as the K-Pop group to perform on the global MTV stage.
Liam Gallagher was honored with the show's first-ever Rock Icon award, closing out the EMAs with a performance of his new single “Once” and anthemic hit “Wonderwall.”
Green Day played in the legendary Plaza de España with an epic performance of their new single “Father of All” and punk classic “Basket Case.”
MTV celebrated all the worldwide EMA winners from different countries around the globe. Pictured: "Best Swiss Act" winner Loredana Zefi
