Deena Demasi is Executive Vice President of Marketing, U.S. Distribution at Paramount. In her role, Demasi is responsible for overseeing strategic marketing and communications initiatives to drive subscription revenue and brand value for the company’s leading portfolio of media networks. Demasi leads the partner marketing, trade marketing, and client experience teams in developing and implementing cross-brand campaigns to drive ratings and subscriber engagement around key franchises, promote distribution products, and maximize linear and next-generation distribution of Paramount content for consumers. Demasi also oversees the marketing strategy and execution for all carriage renewals with domestic distribution partners. Additionally, Demasi spearheads division culture, diversity & inclusion efforts, including internal communications, training, development, recruiting, onboarding, and retention programs. Prior to her appointment as Executive Vice President in 2017, Demasi served in a number of senior management positions on the Viacom Distribution and Business Development team, focused on marketing Viacom flagship channels and emerging networks. She has spearheaded content distribution initiatives for all core Paramount domestic networks during her tenure at the company. Prior to joining Viacom in 2004, Demasi held multiple marketing and brand management roles at Earthlink, Turner Broadcasting and Reckitt Benckiser. She began her career with Octagon Marketing, working on international sporting events including the Olympic Games and World Cup soccer. Demasi currently chairs the Board of Directors of the Cable Television Association of Marketers (CTAM). She serves on the Paramount Marketing Council and is the Executive Sponsor of Paramount’s employee resource group PROUD, which promotes and supports diversity and inclusion efforts across the company. Demasi holds an MBA from Fordham University and a BA from Boston College. She lives in Larchmont, New York with her three daughters and coaches youth soccer in her spare time.