Paramount News page
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/news/marketing-halo-into-a-streaming-hit 
Mar 24, 2022 Streaming StrategyMarketing ‘Halo’ Into a Streaming Hit
Our campaign leverages every corner of Paramount’s portfolio to bring more fans to the beloved gaming franchise—and to Paramount+.
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/news/reflecting-on-the-first-year-of-paramount 
Mar 07, 2022 Streaming StrategyReflecting on the First Year of Paramount+
How the Paramount+ team and the service has evolved since its launch in 2021.
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/news/were-giving-superfans-more-of-what-they-love-on-paramount 
Feb 22, 2022 Streaming Strategy"We're Giving Superfans More of What They Love on Paramount+"
Nina L. Diaz, CCO of unscripted entertainment and adult animation at Paramount+ discusses the reality and animated content driving fans to the streaming platform.
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/news/olivier-jollet-on-entertaining-the-planet-with-pluto-tv 
Nov 29, 2021 In The Office WithOlivier Jollet on Entertaining the Planet With Pluto TV
Pluto TV is on a mission to entertain the entire planet, tackling one region at a time: the latest is the Nordics—including Norway, Sweden, and Denmark.
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/news/why-viacomcbs-is-leaning-into-spanish-content 
Oct 29, 2021 Content SuccessWhy ViacomCBS Is Leaning Into Spanish Content
ViacomCBS is one of the top producers of Spanish-language content, part of its strategy to attract an international streaming audience by developing local hits with global appeal.
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/news/culture-of-influence-from-creator-to-corporation 
Oct 20, 2021 Partner SolutionsCulture of Influence: From Creator to Corporation
The latest generation of creators are expanding the definition of an influencer. Here’s what brands, marketers, and media planners need to know.
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/news/the-strategy-behind-nickelodeons-the-patrick-star-show 
Jul 22, 2021 Content SuccessThe Strategy Behind Nickelodeon’s ‘The Patrick Star Show’
The latest SpongeBob SquarePants spinoff shows how the kids brand is leaning into a franchise strategy built on well-developed characters and new perspectives.
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/news/the-next-era-of-addressable-advertising 
Jun 26, 2021 Partner SolutionsThe Next Era of Addressable Advertising
ViacomCBS was an early adopter of addressable advertising. Now, the company is investing for the future.
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