Jul 22, 2026 Product & Experiences
San Diego Comic-Con has always been where fandom comes to life. Across the convention center and throughout downtown San Diego, beloved franchises will leap off the screen through immersive worlds, exclusive sneak peeks, can't-miss panels, interactive games and unforgettable fan experiences that celebrate some of Paramount's most iconic brands.
Whether you're stepping into the Four Nations, exploring the U.S.S. Enterprise, getting slimed with Nickelodeon, battling through an arcade game inspired by your favorite Paramount+ series or discovering what's next for Teenage Mutant Ninja Turtles, Paramount's presence at Comic-Con is designed to immerse fans in the stories they love.
Step into worlds of Avatar: The Last Airbender, South Park, and More
Inside the convention center, Nickelodeon's Fun-ergy Factory invites guests to generate "fun-ergy" through interactive challenges that build toward a nearly 20-foot-tall Slime Surge. Fans can also "Enter the Splat," a fully immersive environment featuring surprise photo and video moments, pose alongside the Teenage Mutant Ninja Turtles inside a sewer lair photo opportunity and browse exclusive merchandise, including TMNT x G.I. Joe collectible figures, the BossLogic x Avatar Legends™: The Fighting Game limited-edition art print and the Avatar: The Last Airbender - Book 3: Fire vinyl soundtrack album. Talent appearances and giveaways add to the excitement.
Nickelodeon "Fun-ergy Factory" at San Diego Comic-Con
Outside the convention center, Nickelodeon is expanding the fun with Fun Flows Here at The New Children's Museum Park. Families can enjoy interactive stage shows inspired by PAW Patrol, Teenage Mutant Ninja Turtles, The Thundermans and Star Trek: Scouts; pose with photo installations celebrating SpongeBob SquarePants, Avatar: The Last Airbender and the Kids' Choice Awards; create their own slime, explore hands-on activities and even step inside Nickelodeon's iconic slime booth. The celebration continues with a family movie night featuring The SpongeBob Movie: Search for SquarePants on July 25, while museum members will receive exclusive access to a preview event on July 23.
Paramount+ also returns with multiple ways for fans to play and explore. The Press Play Arcade offers an interactive gaming experience where visitors can compete in custom games inspired by Avatar Aang: The Last Airbender, Star Trek: Strange New Worlds, Among Us and South Park for branded prizes.
Outside the convention center, the Paramount+ Lodge returns to Happy Does in the Gaslamp District to offer fans interactive experiences inspired by hit series and fan-favorite franchises. Guests can explore the U.S.S. Port Galley from Star Trek: Strange New Worlds, view the original U.S.S. Enterprise model provided by the Roddenberry Estate, wander Republic City Marketplace from Avatar Aang: The Last Airbender, visit South Park and unlock exclusive photo opportunities and free swag. And just a few blocks away, fans can cool off at the Diarra From Detroit Ice Cream Truck on July 23 ahead of the season 2 premiere of the Paramount+ Original series on July 29.
Comic-Con also marks Pluto TV's debut on the convention floor with What's in Store, a futuristic video store where fans can walk through immersive sci-fi, supernatural and anime-themed infinity rooms inspired by Pluto TV's expansive content library before leaving with a custom poster.
At Marriott Marquis, the Products & Experiences division created Star Trek: Boldly Built, bringing together the LEGO Group and Wizards of the Coast's Magic: The Gathering for a one-of-a-kind Star Trek photo experience and promotional card giveaway. And throughout the convention, Star Trek: Strange New Worlds will also take over the official San Diego Comic-Con badges with artwork featuring the U.S.S. Enterprise soaring above the convention center. The design will also appear in the official Comic-Con Digital Souvenir Book and on a limited-edition T-shirt available exclusively through the Official Comic-Con Merch Shop.
Big Reveals from Beloved Casts of Ghosts, Eternally Yours, Star Trek and More
Beyond the immersive experiences, Paramount's biggest stars and storytellers will take center stage throughout Comic-Con.
The festivities begin July 23 with Star Trek: The Collector Frontier, celebrating the franchise's 60th anniversary alongside Paramount Products & Experiences, the LEGO Group and Magic: The Gathering. Fans can expect exclusive product reveals, creator conversations and giveaways.
Also on July 23, Avatar Aang: The Last Airbender heads to Hall H, where filmmakers Bryan Konietzko, Michael DiMartino and Lauren Montgomery will join voice cast members Dave Bautista, Eric Nam, Jessica Matten, Dionne Quan and Roman Zaragoza for an in-depth conversation moderated by Janet Varney. Along with behind-the-scenes insights into the upcoming Paramount+ film, attendees can expect exclusive sneak peeks and a look at what's next for the Avatar universe, including exclusive news about Avatar Legends™: The Fighting Game.
The Avatar celebration continues July 24 with an exclusive screening of Avatar Aang: The Last Airbender, giving fans an early look at the new adventure before its Paramount+ premiere.
July 24 also brings back-to-back excitement with CBS and CBS Studios Ghosts & Eternally Yours, beginning with a moderated conversation featuring Ghosts stars Utkarsh Ambudkar, Asher Grodman and Román Zaragoza alongside co-showrunners and executive producers Joe Wiseman and Joe Port. Moderated by Perri Nemiroff (Collider), the panel is followed by a first-look screening of Eternally Yours and a conversation with stars Ed Weeks, Allegra Edwards, Jaren Lewison, Helen J. Shen and Parker Young, as well as co-showrunners and executive producers Joe Wiseman and Joe Port.
July 25 belongs to Star Trek, as Hall H hosts a celebration spanning six decades of the legendary franchise. Introduced by Rod Roddenberry and moderated by Scott Mantz, the event begins with cast members representing every era of Star Trek series, including George Takei (The Original Series), Michael Dorn (The Next Generation), Robert Picardo (Voyager and Prodigy), Cirroc Lofton (Deep Space Nine), Connor Trinneer (Enterprise), Doug Jones (Discovery), Michelle Hurd (Picard), Jerry O'Connell (Lower Decks), Christina Chong (Strange New Worlds) and Karim Diane (Starfleet Academy).
The celebration then shifts to Star Trek: Strange New Worlds, where moderator Scott Mantz is joined by stars Anson Mount, Rebecca Romijn, Ethan Peck, Paul Wesley, Celia Rose Gooding, Melissa Navia and Christina Chong, alongside executive producers Akiva Goldsman, Henry Alonso Myers, and Alex Kurtzman for a preview of Season 4. Fans can also attend a free screening of the explosive Season 4 premiere and an advanced screening of Episode 2 at the Balboa Theatre on July 24.
Paramount Games Studio Joins the Action
Gaming fans will also have plenty to explore as Paramount Games Studio spotlights Avatar Legends™: The Fighting Game, Teenage Mutant Ninja Turtles: The Last Ronin and Star Trek Fleet Command.
Launching July 23, Avatar Legends™: The Fighting Game will be playable throughout the weekend at the IGN Gaming Lounge, where fans can experience the game across 25 demo stations, compete in daily tournaments and hear directly from the development team.
Avatar Legends™: The Fighting Game Poster
Teenage Mutant Ninja Turtles fans can dive deeper into the upcoming TMNT: The Last Ronin game during TMNT: Shellebrating 300 Issues of Turtle Power & The Last Ronin, where The Last Ronin creator Tom Waltz joins comic creators Gene Luen Yang, Andrew Joustra, Sarah Myer and Jake Thomas alongside Shawn Kittelsen, SVP, Head of Creative & Production of Paramount Games Studio, to share an inside look at the game's development in partnership with PlatinumGames. Fans can also meet the creative team during the Teenage Mutant Ninja Turtles: The Last Ronin Training Day signing at the IDW booth and pick up SDCC-exclusive merchandise at the Nickelodeon booth.
Star Trek Fleet Command, Scopely's hit mobile game, celebrates the franchise's 60th anniversary with an immersive archive experience featuring official memorabilia, a Holodeck VR experience, themed photo opportunities, interactive claw machines, exclusive swag and personalized souvenir cards.
Paramount Products & Experiences Brings Fandom Home
The excitement extends beyond activations and panels as Paramount Products & Experiences brings fans even more ways to celebrate their favorite franchises through exclusive collectibles, creator conversations and first looks at upcoming products.
Teenage Mutant Ninja Turtles fans can kick things off on July 23 during Mondo's Toy Talk Panel, where attendees will get a behind-the-scenes look at the TMNT Mondoverse line, including packaging, comic artwork and concept art, along with toy reveals. The Last Ronin artist Ben Bishop will also make a special guest appearance to discuss his artwork for the Shredder collectible packaging.
The celebration continues throughout the weekend with a packed lineup of publishing and consumer products panels, including Fire, Earth, Water, Air: Continuing the Avatar Legacy with Dark Horse Comics; BOOM! Studios' spotlight on Garfield; What's Next From WEBTOON Entertainment, featuring Star Trek WEBTOONs and new Star Trek: Recollection artwork; The Masters of Comic Book Horror, highlighting Smile and A Quiet Place; Nacelle's Build-A-Bridge panel unveiling a new Star Trek action figure; and the Playmates Toys panel showcasing its TMNT and G.I. Joe collaboration.
Fans can also explore the show floor for even more exclusive experiences, including Thunder Bay's Avatar Paint with Water giveaway; a NECA booth signing with TMNT artist and Teenage Mutant Ninja Turtles (2012) executive producer Ciro Nieli; Thrilljoy's reveal of new Ferris Bueller and Avatar products; and a wide assortment of toys, collectibles and exclusive merchandise available throughout Comic-Con.
With the convention about to kick off, the stage is set for another memorable week of announcements, surprises and fan celebrations. Comic-Con has always been about bringing fans closer to the stories they love, and Paramount is ready to deliver unforgettable experiences that celebrate some of entertainment's most iconic franchises. From first looks and exclusive screenings to immersive activations and can't-miss panels, the week ahead promises to showcase the power of fandom at its very best.