Jul 16, 2026 Content Success
Paramount+ has reached another milestone in live sports, drawing nearly 16 million viewers for UFC 329: McGregor vs. Holloway 2 and setting a new streaming record for the service.
The highly anticipated event reached 15.9 million viewers across the U.S. and Latin America and peaked with 8.3 million concurrent streams, making it the most-streamed exclusive live event in Paramount+ history and second only to Super Bowl LVIII.
Held before a sold-out crowd at T-Mobile Arena in Las Vegas, the five-bout Main Card averaged 6.5 million viewers across the U.S. and Latin America, according to Nielsen (U.S.) and Adobe Analytic + Channel Partner (Latin America).
On social media, UFC 329 was the #1 most social telecast of the day, generating 12 million interactions for the main event. Conversation volume increased 13% compared to UFC 328, with 751K mentions over the weekend. #UFC329 trended on X worldwide for more than nine hours and 19 hours in the U.S., peaking at number one for four hours.
An Action-Packed Main Event
Fans tuned in to witness one of the year's biggest UFC matchups as Conor McGregor made his long-awaited return to the Octagon after a five-year layoff. The main event concluded in just 69 seconds, with Max Holloway securing a first-round TKO after McGregor suffered an early knee injury. Earlier in the night, Paddy Pimblett earned Performance of the Night honors by submitting Benoît Saint Denis with a D'Arce choke in just 52 seconds.
Max Holloway
Building Momentum for UFC on Paramount+
The event's record-breaking performance underscores the growing momentum behind Paramount+'s live sports strategy and the continued strength of its partnership with UFC.
Since the beginning of the year, 20 million subscriber households have watched more than 200 million hours of UFC programming on Paramount+, delivering viewership more than 23x the average pay-per-view event over the past two years.
Approximately six months into the seven-year agreement, Paramount+ carries every UFC Numbered Event and Fight Night in the U.S. and Latin America, along with select offerings in Australia. The partnership is set to expand even further in 2027, when UFC Numbered Event Main Cards become available in Canada exclusively on Paramount+ without an additional pay-per-view cost.
The action continues July 18 with UFC Fight Night: Du Plessis vs. Usman, featuring former world champions Dricus Du Plessis and Kamaru Usman in a middleweight showdown streaming live from Oklahoma City on Paramount+.