Paramount and UFC Expand Partnership to Canada in 2027

For UFC fans in Canada, the biggest nights in mixed martial arts are about to get a lot easier to access.

Beginning in 2027, Paramount+ will become the exclusive home of UFC Numbered Event main cards in Canada, bringing all 13 marquee events directly to subscribers nationwide at no additional cost. The six-year agreement marks the latest chapter in the growing relationship between Paramount and UFC and further strengthens Paramount+ as a destination for premium live sports across North America, Latin America and Australia.

The expansion builds on Paramount's landmark seven-year, multi-territory UFC media rights partnership announced in 2025 and reflects the momentum UFC has already generated on Paramount+.

The debut of UFC on Paramount+ in the U.S. and Latin America earlier this year became the service's biggest exclusive live event in history. To date, more than 10 million households have watched over 100 million hours of UFC programming on Paramount+, delivering viewership more than 15x the average pay-per-view event over the past two years.

For UFC President and CEO Dana White, the new agreement is ultimately about serving one of the sport's most passionate fan bases.

“Canada has some of the most passionate UFC fans in the world, and this deal is a massive win for them,” said Dana White, UFC President and CEO. “Beginning in 2027, Paramount+ subscribers in Canada will get every UFC Numbered Event main card live, at no additional cost. Paramount has been an incredible partner that understands the power of UFC, and together we’re going to make it easier than ever for fans in Canada to watch the biggest fights in the sport.”

The announcement is especially meaningful given UFC's long history in Canada. Since debuting in the country with UFC 83 in 2008, the organization has held 37 premiere sporting events across 11 cities, showcasing legendary athletes such as Georges St-Pierre, Jon Jones, Jose Aldo, Valentina Shevchenko and Max Holloway.

The addition of the UFC in Canada also reinforces Paramount+'s broader strategy of pairing globally relevant entertainment with premium live sports experiences.

"UFC is one of the most dynamic live sports properties in the world and we are thrilled to bring Paramount+ subscribers in Canada into the Octagon in 2027 for no additional cost,” said Rodrigo Mazón, Paramount+’s Head of Direct-To-Consumer in Latin America and Canada. “Expanding our partnership into Canada lets us serve a deeply engaged MMA audience, while reinforcing what Paramount+ is built for: premium live sports and globally relevant entertainment."

Additional details on the first UFC events that will stream live on Paramount+ in Canada will be announced later this year. Until then, fans can look forward to a new era of UFC viewing—one that brings every championship moment, title fight and unforgettable main event directly to Paramount+.