Paramount Insights page

Welcome to Paramount Advertising's Insights Hub, where we deliver smart, always-on insights and creative inspiration to help partners thrive in the ever-evolving media landscape. Our goal is to fuel both big ideas and small details through in-depth analyses of cultural trends, audiences, categories, and content.

Full Stream Ahead
How to "Have a Moment"
Aging Around: Getting to Know "Age Disruptors"
Building Fandoms: Streaming and Social
For the Win: Women's Sports Fandoms
Game Changers: The Evolution of Sports & Culture
The New Recipe for Popular
The Rise of "Ineffable Creativity"

Case Study Library

Real campaigns, real results — see how our solutions drive measurable impact.

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THOUGHT LEADERSHIP

  • FANDOM GOES WEST

    The expanding "Sheridanverse" is building fandoms of Dutton devotees to become a powerful force in driving demand, shaping spin-offs and proving just how influential a dedicated audience can be.

  • ALWAYS-ON ATTRIBUTION

    As advertising evolves, real-time attribution is essential. Video is no longer just upper funnel, it's a trackable driver of conversions and ROI.

  • NOSTALGIA SQUARED

    SpongeBob SquarePants celebrates 25 years with a special Wendy's Krabby Patty Kollab, leaning into nostalgia and leveraging beloved characters to create memorable brand experiences for kids and adults.

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Paramount is where America watches—and where brands connect at scale. With unmatched reach across free, pay and premium TV, we deliver solutions designed to perform. Let’s build something powerful together.

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