Did you know...

• Men make up more than half (52%) of women's sports fandom?
• Women's sports drove ~$1B+ in revenue last year, with expectations of continued growth through 2025?
• 63% of Gen Z fans say they're more likely to pay attention to brands that show up for women's sports?

Women’s sports fandom is undoubtedly on the rise - but what does that mean for brands and marketers? The Audience Impact & Intelligence Team’s latest study “For the Win: 7 Myths (& Truths) that Brands Need to Know About Women’s Sports Fandom” explores the driving forces behind the building enthusiasm and passion for women’s sports, offering insight into how fans are playing a pivotal role in this cultural shift. The study sheds new light on who the women’s sports fan is, their attitudes and engagement with their favorite sports, and the opportunities available to marketers to align themselves with this growing fandom. Download the white paper below to learn more about what captivates and excites this growing audience, their aspirations for the future of the game, and their perspective on the role of brands.