Our converged data ecosystem brings together signals across our streaming platforms to help advertisers reach the audiences that matter most. Through advanced identity, intelligent targeting, and innovations like Sports Dynamic Ad Insertion (DAI), we connect brands with high-value viewers — including streaming sports fans — driving smarter planning and measurable results.

Our next-generation streaming platforms combine unified technology with continuous innovation to power smarter advertising. From premium formats like Streaming Fixed Units to AI-driven optimization with Precision+, we give brands the tools to reach the right audiences, adapt in real time, and drive performance at scale.

Through Paramount Media Labs, we help brands move from interruption to integration. By embedding brands into the stories and moments audiences love, we create experiences that drive deeper connection and lasting relevance. From custom content to integrations and co-created storytelling, we help partners build cultural resonance beyond the campaign.

Our advertising innovations capture attention and drive action. With immersive IP-driven experiences across shoppable, creative, and streaming-first, we create meaningful ways for brands to show up — transforming engagement into measurable impact.