PARAMOUNT ADVERTISING
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
LATEST NEWS AND INSIGHTS
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Serving All Sizes
As the old saying goes, “There’s no business for SMBs like show business.” Small and medium-sized businesses (SMBs) face a host of challenges that their larger and deeper-pocketed counterparts typically don’t.
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Paramount is Performance
The power of Paramount’s content is undeniable. We’re known for some of the most popular and prestigious content, and the numbers bear that out. Paramount’s linear platforms reach over 160M unique viewers per month across broadcast and cable.
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The Golazo Effect
I grew up in a soccer household despite not loving soccer. Let me rephrase that. I grew up in a Liverpool FC-you’ll never walk alone-anyone but United-FIFA football manager all day-Subbuteo-training after school all week-games every weekend-clean your boots-can I get the latest jersey household ...
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Viva Super Bowl LVIII!
When I was given the privilege of managing Sales for the NFL on CBS in 1998, the thought of a franchise in Las Vegas, let alone a Super Bowl seemed unimaginable. Yet here we are in 2024, under the bright lights of the Las Vegas Strip for the western hemisphere’s biggest day in sports.
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The Much Needed Marriage of Brand and Performance Marketing
We are currently at the crossroads of creativity and performance marketing. In an era where every click is scrutinized and every impression is measured, the need for a harmonious blend of creativity and performance has never been more crucial.
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New Kids on the Roblox
Kids just don’t stay still. These texters-streamers-gamers-vloggers-sports-highlight-fanatics-FOMO-fiends bounce from platform to platform and device to device. So if you’re a brand who wants to connect with one of these multi-hyphenate wonders, what do you do?