With Paramount’s powerful portfolio of iconic brands, we are building off our long-standing strength in linear TV and are quickly becoming the leader in streaming advertising — fueled by the explosive growth of Paramount+ and Pluto TV.
CONTENT FOR EVERYONE
The Paramount portfolio reaches more multicultural consumers than any other media company. In fact, we are the market leader in producing the most diverse content and engaging the widest range of audiences across all platforms.
In 2022, we are scaling BET’s Content for Change initiative, across the portfolio, with the mission to develop content that counteracts bias on and off screen and transforms how the world sees people.
TAKING BRANDS TO NEW HEIGHTS
Paramount focuses on driving effective partnerships that help our advertisers find ways to cut through the clutter and engage their target audience. Our advanced advertising solutions and expert creative teams ensure our advertisers reach the right consumers, with the right message, at the right time.