Paramount Streaming Performs for LWD's Top Clients page
Streaming Performs for LWD's Top Clients
by Paramount Advertising
Lockard & Wechsler Direct (LWD), a full-service direct response agency, partnered with Paramount Advertising to support top clients, aiming to achieve key performance metrics such as Cost Per Acquisition (CPA) and Cost Per Lead (CPL). By leveraging Paramount’s owned and operated streaming platforms in combination with LWD’s SmartMatch360® attribution tool, the campaigns achieved strong results across multiple Paramount streaming properties.
The Challenge: Scale media spend without exceeding cost per acquisition
Various brands faced the challenges of scaling media spend to deliver efficient incremental audience reach without exceeding CPA goals, driving incremental lead generation while maintaining CPL targets and sustaining growth, with investment increases that would not negatively impact performance.
The Solution: Platform diversification and continuous optimization
To address these challenges, the strategy included platform diversification, and expanding support across Paramount Streaming, Paramount+, and Pluto TV. This approach ensured a broad yet targeted reach to the intended audiences. SmartMatch360® data played a key role in continuously optimizing the campaigns, ensuring that CPA and CPL remained within the target ranges even as media spend scaled up.
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The Results: Increases in media spend, investment and lead generation
As a result of these strategies, Paramount Advertising successfully scaled media spend by 5x for its brand partners while keeping CPA goals intact. Plus, a 10x increase in investment led to a significant rise in lead generation, while maintaining CPL targets. This partnership between LWD and Paramount Advertising highlights the effectiveness of combining data-driven optimization with strategic media diversification to achieve sustained growth while driving business impact.
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