Paramount Mastercard Makes a Sustainable Statement at The GRAMMYs page

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Mastercard Makes a Sustainable Statement at The GRAMMYs

by Paramount Advertising

 

Music’s Biggest Night A Win for Brands

For the 18th year running, the Grammy Awards reign supreme as music’s ultimate night. As The Recording Academy’s ® official partner, CBS boasts unparalleled access to this star-studded night and a golden opportunity for brands to forge a genuine connection with music lovers.

Where Passion Meets Purpose

Mastercard and a leading multi-platinum artist, set their sights on a bold partnership with The Grammys to craft an unforgettable in-show experience that ignited passionate advocacy and placed Mastercard’s commitment to global tree restoration center stage.

 

Activating the Power of Paramount

Paramount, leveraging its powerhouse portfolio, orchestrated a collaborative program centered around a truly unmissable moment within the 66th GRAMMY Awards that actively engaged viewers. Mastercard and the leading artist made waves with a visually stunning, nature-themed performance of their highly anticipated brand-new single, airing seamlessly as a 3-minute commercial pod across linear, Paramount+ and VOD platforms as well as generating significant buzz across CBS social channels.

 

Undeniable Results

The campaign drove significant lifts in nearly all awareness metrics as well as brand opinion, consideration and recommendation. Campaign exposure significantly shifted viewers’ associations with the brand tagline. 9 in 10 campaign viewers held a favorable opinion of the brand and were likely to consider it post-exposure and 8 in 10 viewers were likely to recommend the brand.

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