Paramount iMemories Drives 65K+ Site Visits with Paramount Ads Manager page

Advertising

iMemories Drives 65K+ Site Visits with Paramount Ads Manager

by Paramount Advertising

 

 

As CTV becomes a more performance-driven channel, advertisers are seeking clearer measurement and more transparency. Using Paramount Ads Manager, iMemories attributed 65,000+ qualified site visits directly to its CTV campaign, turning premium inventory into measurable outcomes.

 

The Challenge: Streamline media buying and drive qualified site traffic

While iMemories had experience advertising on CTV, the team questioned whether third-party platforms were limiting access to top-tier inventory and highly engaged audiences. They set out to gain greater control over where their ads appeared and focus on driving higher-quality traffic to their site.

 

The Solution: Unlock premium inventory with direct attribution insights

By adding Paramount Ads Manager to their marketing mix, iMemories gained direct access to premium, culturally relevant content across CBS, BET, MTV, Comedy Central and more. Over the course of one month, the team launched five targeted campaigns to test audience segments and geographic markets across the U.S.

 

To better understand performance, iMemories implemented the Paramount Ads Manager Pixel, enabling direct attribution between ad exposure and on-site visits.

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The Results: Impressions that turned into actions

The campaign delivered strong, measurable performance:

  • 1.3M+ impressions across premium CTV inventory
  • 65,000+ attributed site visits driven by Paramount Ads Manager
  • Clear visibility into which campaigns, audiences, and markets drove engagement


Together, these results demonstrate how premium content, precise targeting, and real attribution can help brands reach audiences who are ready to act.

 

To learn more about Paramount Ads Manager, visit: https://adsmanager.paramount.com/

 

The Paramount Advertising Insights Hub is for smart, always-on insights and creative inspiration to help partners thrive in the ever-evolving media landscape. Contact your Paramount Advertising sales representative to schedule a presentation, or reach out to us for additional questions.