New AddictingGames iNetwork on iPhone Invites Developers to Tap into AddictingGames' Promotional Support and Full Suite of Services and Features Nickelodeon, COMEDY CENTRAL and MTV Games

Nickelodeon's AddictingGames, the largest source of the best free online games and the top youth-gaming website, will extend to the iPhone this July with the launch of several games and a cross-promotion publishing network for iPhone game developers called the AddictingGames iNetwork. Game developers will now be able to tap into the AddictingGames.com's promotional reach, upsell capabilities and social gaming features -- including: high scores; reviews; and player matching -- in order to reach iPhone users with their game applications. Games based on properties from Nickelodeon, COMEDY CENTRAL, MTV and other divisions of MTV Networks will also be part of the AddictingGames iNetwork.

"The iPhone is perfectly suited for our easy-to-play, fresh, fun games which together present a pretty powerful combination," said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. "With the AddictingGames iNetwork, we are extending our relationships with developers to the iPhone platform, and are giving them a new promotional vehicle for their games."

The AddictingGames iNetwork for the iPhone is just one of several ways that the site is strengthening its developer relationships. The "AddictingGames Showdown," a first-of-its-kind convergent, prime-time TV event on Nickelodeon (Saturday, June 27, 8-10 p.m. ET/PT), honored the best in online games and recognized the many developers who have provided engaging content to AddictingGames. The "AddictingGames Showdown" drew more than 5 million votes and 16 million game plays. AddictingGames also has a Game Performance Bonus Program to reward its developers who have created high performing games for AddictingGames' users.

The first AddictingGames that will be available on the iPhone include: "iParkinglot," based on the popular "Parking It" game series on AddictingGames.com; "50 States," a geography dual; and the strategy game "World Wars." More titles will be release in coming months.

Developers who sign up for the AddictingGames iNetwork will gain access to the AddictingGames suite of game community services such as high scores, level builders, Facebook Connect integration, player matching, and more in exchange for a revenue share of their titles. AddictingGames on the iPhone will be supported on AddictingGames.com and Shockwave.com through weekly "iPhone Game of the Week" spotlights, promotions across select MTV Networks' sites, and within the AddictingGames titles on the iPhone. Certain game apps will also be prominently featured on AddictingGames.com with "Download now on iPhone" promotions running across associated game pages.

AddictingGames, named one CNET's top five gaming sites (December 2008), has ranked as the top independent gaming site for more than two and a half years and is the number-one place to reach Men 12 to 24 who are gaming online (source: comScore, May 2009). The site just had its best month ever with 11.9 million unique visitors (source: comScore U.S., May 2009). With 50 new games launching every month, AddictingGames provides games that are fresh, timely and relevant to pop culture. AddictingGames' recently launched "NewsGames," which focus on current events, have independently generated nearly 8 million game plays since January 2009.

AddictingGames is part of the Nickelodeon Kids and Family Group portfolio of digital sites, which serves kids, tweens and teens, and parents, and focuses on the pre-eminent activities that its audiences participate in online: games, social networks and community, and video. Nickelodeon Kids and Family Group's portfolio of digital sites ranks as number one in all key metrics with 28.8 million monthly visitors; 122 million total visits; 1.7 billion page views; and 78.1 minutes for average time spent per visitor, according to May's comScore Media Metrix.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Joanna Roses of Nickelodeon, +1-212-846-7326, joanna.roses@nick.com
Web Site: http://www.addictinggames.com