BET welcomes the debut of FIRST IN, our latest docu-series that follows the lives of Compton's firefighters and paramedics as they try to balance the high stress of a gruesome 24-hour work schedule and family life as well as the groundbreaking new game show, hosted by actress/comedienne Kim Coles, PAY IT OFF. All of the action unfolds starting Wednesday, September 30 at 10:00 p.m.* with the premiere of FIRST IN and it continues on Friday, October 2 at 10:00 p.m.* with the unique game show PAY IT OFF.

Viewers can visit www.bet.com/OnTV/BETShows for more about FIRST IN and PAY IT OFF.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

BET Networks-LA
FIRST IN:
Voncella McIntosh +1-310-481-3732
voncella.mcintosh@bet.net
or
Crystal Thomas, +1-310-481-3779
crystal.thomas@bet.net
or
PAY IT OFF:
Zabrina Horton, +1-310-481-3737
zabrina.horton@bet.net
or
Crystal Thomas, +1-310-481-3779
crystal.thomas@bet.net