HOLLYWOOD, CA (January 11, 2018) Paramount Pictures today named highly regarded film marketing executive David Sameth as President of Worldwide Marketing for the film studio.
Sameth, who currently serves as Executive Vice President and Head of Theatrical Marketing for Disney Animation Studios and Pixar, will report to Jim Gianopulos, Chairman and CEO of Paramount Pictures. Sameth will be responsible for the design, development and implementation of all marketing and advertising strategies for Paramount Pictures’ global theatrical releases.
“David is an incredibly talented, visionary marketer who has created some of the most iconic and successful campaigns in our industry’s recent history,” said Jim Gianopulos. “He has experience launching an array of films from big franchises to small, specialized endeavors, and everything in between. His insights, experience and reputation make him a very welcome addition to our team.”
Sameth will begin his new role at Paramount on February 1.
At Disney, Sameth has supervised since 2009 all aspects of marketing for the films from Disney Animation Studios and Pixar. Those titles include Toy Story 3, Tangled, The Muppets, Brave, Wreck-It Ralph, Monsters University, Frozen, Big Hero 6, Inside Out, Zootopia, Finding Dory, Moana, and this year’s Golden Globe-winning film, Coco.
Sameth commented: “While it is with sadness that I leave the Disney family I’ve come to know and love, and which has provided me with amazing opportunities and projects over the last 9 years, it is with great anticipation that I look forward to the next chapter at Paramount. Exciting challenges and great things await all those there, and under Jim’s leadership, I can’t think of a more exciting place to be.”
Prior to his role at Disney, he served as Head of Creative Advertising at DreamWorks SKG, where his campaigns included Gladiator, American Beauty, Shrek 1 and Shrek 2, Saving Private Ryan, The Ring, Madagascar, Old School, Catch Me If You Can, and Anchorman. While at DreamWorks, he also served as second unit director on the Steven Spielberg miniseries Taken.
Sameth began his studio career at Universal Pictures, where he created the advertising campaigns for Field of Dreams, Do the Right Thing, Jurassic Park, and Schindler’s List.
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About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.