The NewFronts are a chance for companies to show off their upcoming digital content in front of advertisers.
The event features thought leadership on current trends and issues within the industry, as well as presentations from distributors on content that buyers could put their advertising dollars behind. Entrance is invite-only, and thousands of creators and marketers attend.
Companies will often bring in artists to perform and talent to talk about upcoming projects. For example, at YouTube’s NewFront in 2018, Ariana Grande and Camila Cabello performed. At Viacom’s first NewFronts presentation last year brought Liza Koshy, JoJo Siwa, and Arturo Castro to the stage.
In 2018, NewFronts launched a West Coast version, called NewFronts West, which was focused on branded content, sponsors, influencers and talent in Los Angeles.