PARAMOUNT PICTURES NAMES DANIELLE DE PALMA EXECUTIVE VICE PRESIDENT, DOMESTIC MARKETING
De Palma marks the latest in a series of hirings and promotions for the studio’s Marketing Team
HOLLYWOOD, CA. (September 16th 2019) Paramount Pictures today announced Danielle De Palma as Executive Vice President of Domestic Marketing for the film studio. De Palma will report to Marc Weinstock, President of Worldwide Marketing & Distribution and Mary Daily, Co-President of Worldwide Marketing & Distribution.
In her new role, De Palma will be responsible for helping to develop and lead the overall marketing strategy for new releases, overseeing domestic digital marketing and data analytics in addition to marketing strategy.
Says Weinstock and Daily: "Danielle is a seasoned marketer with the ideal combination of vision, taste, and proven track record of successful execution to augment our strong marketing team and provide a valuable voice to our marketing campaigns. We are thrilled to have her onboard."
Prior to joining Paramount, De Palma most recently served as a senior executive at Apple in the video marketing team overseeing film and TV series marketing.
Before joining Apple, De Palma was EVP Worldwide Digital Marketing and Research in Theatrical Marketing at Lionsgate, where she oversaw nearly 200 film campaigns, including The Hunger Games franchise, La La Land, Wonder, John Wick, and the Divergent series.
With 15 years of entertainment marketing expertise, recognition of her work includes multiple Webby, Clio, Shorty, and Key Art Award wins for her work in Digital Media, Strategy, Creative, Publicity, Website and App Production, Social Media, Innovation, Data Management and Consumer Insights.
De Palma started her career as a financial analyst at MGM.
Paramount also has promoted Tamar Teifeld to Senior Vice President, Digital Marketing, reporting to De Palma. Teifeld has been with Paramount Pictures for more than thirteen years, and prior to that was on the National Publicity Team at MGM Studios.
Brandon Nichols also was promoted on the Digital Marketing Team, to Vice President from his previous role as a Director on the same team. Prior to joining Paramount in 2016, Nichols was Director of Digital Strategy at Broad Green. Nichols reports to Teifeld.
Jamal Salmon recently was promoted to Senior Vice President of Data Analytics from his prior role as Vice President. In his role, Salmon uses data analysis to aid in crafting and executing marketing strategy. Before joining Paramount in 2017, Salmon was Analytical Lead, Media and Entertainment at Google. He reports to De Palma.
De Palma began her new role at Paramount on September 9th.