Jul 15, 2019
There’s lots to learn from the newest generation of influencers.
The biggest takeaway from VidCon is that VidCon is for the fans. After a decade in operation and the influx of corporate sponsors, as well as a new owner in Viacom, the festival’s underpinning still befits curious and young creators best.
In several panels this year, when polled by the moderators, the majority of the audiences said it was their first VidCon. It makes sense; the crowds milling around the expo floor and halls of the Anaheim Convention Center were mostly teenage-esque and enthusiastic (and accompanied by chaperones who appeared less so). There was a lot of pastel-colored hair and more than few a fake-fur microphone covers decorated with large, plastic googly eyes. This is all anecdotal evidence that points to the overwhelming youth of VidCon attendees, and more so the continual newness of the festival.
Newness, of course, is intrinsic to internet culture. By the time a platform or meme is mainstream, it’s old. Which, as has been said before, old is how anyone over the age of 25 feels at VidCon. That's what's great about it. Like other marketing and media conferences, there’s plenty to glean from panelists and moderators when it comes to trends and insights. But the real action is with the masses of young attendees who seem preternaturally skilled at recognizing and creating content that’s simply entertaining. They're the arbiters of the future.
"The creators that come here every year are the most innovative. They are pushing the boundaries of what's happening in the media landscape."
General Manager, TikTok