Jun 03, 2020
The June 2 special educated audiences about the impacts of systemic racism and encouraged action. Says Chief Social Impact and Communications Officer Jeanine Liburd, “Our role at BET is to empower the Black community by creating opportunities, inspiring action, and owning our narrative.”
BET’s mission is to entertain, engage, and empower. On Tuesday night, the word “empower” was especially prominent as the network hosted Justice Now: A BET News Special.
The special is part of a series of programming created to support change by addressing systemic racism and violence against Black people. Justice Now, which aired on BET Tuesday at 8 p.m., offered ways to get involved, take action, and advocate for change. As BET Chief Social Impact and Communications Officer Jeanine Liburd, puts it: “We’re not waiting anymore.”
“The news right now is the looting, but let’s look beyond that. Let’s dig much deeper, the surface story isn’t even half the story. Our role has always been to change the narrative, to expose the narrative, and celebrate our community. It’s our responsibility to shine a light on the facts, our truths and tell that story,” Liburd says. “We’re here to provide a space for meaningful dialogue that identifies strategies leading to real, sustained change.”
Justice Now, hosted by BET News host and Temple University professor Marc Lamont Hill, featured a town hall-style dialogue with George Floyd’s family, NAACP President Derrick Johnson, Senator Cory Booker, singer and actor John Legend, Pulitzer Prize-winning journalist Nikole Hannah-Jones, and activist Tamika Mallory.
"Wherever you are, make change. If everybody does that, imagine what a difference we’ll make."
BET Chief Social Impact and Communications Officer