Dec 13, 2018
From Nickelodeon’s design studio to the manufacturing plant in China, here’s a start to finish look at how the PAW Patrol 6V Ride-on Fire Truck made it to Walmart’s shelves
Shortly after all the presents were unwrapped last holiday, retailers were already planning for the 2018 season.
That’s when Kevin Martin, senior director of retail development with Viacom Nickelodeon consumer products, got a call from the toy buyer who specializes in ride-ons at Walmart, asking to collaborate on a PAW Patrol ride-on fire truck to be exclusively sold at the retailer. It was an easy decision for Martin and the Nickelodeon consumer products retail team since ride-ons are a popular toy for ages three to five and fire trucks in general are particularly big for preschoolers. Add in the PAW Patrol characters—a consistently strong consumer products brand—and it would have the makings of an “it” toy.
Here’s a look at how the 6V-Powered PAW Patrol Marshall Fire Truck came to market.
"It's a half-a-million dollar tool, so you’ve got to get it right the first time."