Apr 09, 2020
The campaign, created by ViacomCBS in partnership with the Ad Council, educates audiences on the importance of social distancing and drives unity through entertainment.
Even in isolation, we’re not alone. That’s the message that’s at the core of the #AloneTogether campaign, which calls on audiences around the world to stay at home amid the coronavirus crisis.
Created by the ViacomCBS Entertainment and Youth brands and distributed widely via a partnership with the Ad Council, the goal of #AloneTogether is to educate audiences about the importance of social distancing and to promote a sense of unity through entertainment during a time of self-isolation. The campaign is purposefully brand and media agnostic, enabling it to scale quickly through additional media partners who can tailor the message to their audiences and platforms.
“The COVID-19 virus has impacted our lives in every possible way. There is no doubt that we are in uncharted territory, and with that comes so many unknowns. But it’s important that we focus on what we do know and how we can help,” says Lisa Sherman, president and CEO of the Ad Council. “The #AloneTogether work is a needed rallying cry—one that shows how we can unite as one, even when we feel most alone. The message has already been embraced by media partners and influencers across the country, proving once again that we are a powerful force when we work together.”