Aug 07, 2019
Consumers’ increasing ability to watch content where and when they want is a massive opportunity for marketers.
"An advertiser can now set a TV campaign live and have it delivering on a TV show in a legacy VOD environment within 15 minutes."
President of Beachfront Media
- For consumers: On-demand content at a per-service price far lower than cable, and often free.
- For advertisers: Far more platforms—mobile devices, computers, smart TVs—to reach consumers, and far more advanced capabilities to target specific audiences
- For distributors: Increased revenue through ad campaigns delivered in the VOD space. Beachfront Media president and founder Frank Sinton told TV Revival, “An advertiser can now set a TV campaign live and have it delivering on a TV show in a legacy VOD environment within 15 minutes.”