Entertainment Weekly Cover Story: How Paranormal Activity became a scary box-office smash
October 29, 2009
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Paranormal Activity began its otherworldly existence as a little horror flick, made for $11,000 and shot entirely in the director’s house over the course of seven days. Now, thanks to a little help from Steven Spielberg and a savvy world-of-mouth marketing campaign by Paramount, its box office total has reached $62 million and counting. Hollywood is spellbound — and there are even plans for a sequel.