The Interactive Marketing department develops and implements digital marketing strategies for all Paramount Pictures theatrical releases including official sites, creative and advertising content, online publicity, and social media. The department also analyzes industry and technology trends to help execute innovative marketing campaigns.
Paramount Digital Entertainment
The Digital Entertainment department produces games and apps for mobile devices, to market and promote films prior to their worldwide release.
The In-Theater Marketing department is responsible for all promotional collateral or materials in movie theaters nationwide. This includes the distribution of one sheets, posters, interactive or standalone displays and trailers. In-theater marketing is charged with building excitement for upcoming Paramount releases via theater advertisements.
The Home Media department is responsible for marketing and distributing Paramount content via home media platforms including; DVDs, Blue Ray, iTunes, and Ultraviolet.
International Creative Advertising
The International Creative Advertising department acts as liaison between creative segments and international territories. They are responsible for communicating and creating all print and AV materials used to promote Paramount films abroad.
The Creative Advertising department is in charge of creating the marketing material for upcoming theatrical releases. The two main functions include creating the posters and trailers as well as the television spots that will be released prior to the movie.
The National Advertising department focuses on the marketing of all Paramount films, with a concentration on outdoor advertising. They come up with unique campaigns for every film, and develop creative ways to promote the films throughout the United States.
The Publicity department handles everything involving the press for Paramount’s upcoming releases including; organizing press junkets, special screenings, movie premieres, and press tours. They also research media outlets, partner with film festivals, and develop press contacts. The department also manages scheduling for talent promoting films worldwide.
The Stills department is in charge of sorting, organizing, editing, and sending out all the photos from movies, premieres, events, etc. They work with a variety of departments but the main focus is with the Publicity department.
The Distribution department is in charge of growing and managing all digital, IPTV, cable, satellite, and mobile video distribution services and accounts in North America and internationally.
The Finance department is responsible for managing all funds, allocating assets, and making financial decisions for the company.
Development Finance Department
The Development Finance department oversees the costs and reporting functions associated with development projects and Producer/Writer Term Deals. The department monitors costs and charges to ensure they’re in line with contractual terms and within their budget.
The Accounting department is responsible for coordinating, analyzing, and reporting financial data for internal and external purposes. It is an integral part of the company as its overall goal is to monitor and manage the incoming and outgoing flow of its cash.
WW Compliance & Controls
The WW Compliance & Controls department is responsible for coordinating, analyzing, and reporting financial results not only for internal compliance, but third parties as well. The department also supports compliance audits by ensuring that internal accounting records are accurate and in accordance with what is stipulated in related contracts.
The Studio Operations group includes; special events, government and community relations, engineering, and health and environmental safety. They manage all day to day operations that take place on the studio lot.
The Human Resources department provides frontline support for all employees, including but not limited to; finding, screening, recruiting and training job applicants, administering employee-benefit programs, managing employee relations issues, and administering employee engagement programs.
The IT department is responsible for all communications and telecommunications equipment.
The Creative Affairs department tracks the development of upcoming projects from conception through production, and focuses on getting new projects up and running.
The Feature Casting department works to find and place talent in all of Paramount’s feature films. Duties include, script coverage, casting sessions, general meetings with actors, screenings and much more!
The Music department handles all details related to the implementation of music in Paramount Productions. These include music supervision, licensing, clearances, and hiring artists for original scores and soundtracks. The department also conducts research on new music and creates a library of resources which are made available to filmmakers working on Paramount projects.
The Physical Production department oversees all productions from development through post productions. They work to ensure that all projects align with the vision and goals of the studio.
The post production department is responsible for all film editing, including; sounds, video, and audio.
The Insurge department creates and acquires original content for film production and distribution. Popular titles include Paranormal Activity and Burning Love.
The television department is charged with creating original content for TV.