President, Paramount Television and Digital Entertainment
Amy Powell is President of Paramount Television, the newly-created television arm of the studio responsible for financing and developing television content for broadcast, premium cable, cable and online audiences. The division produces original programming as well as television adaptations of select movies from the studio’s rich film library. Upcoming shows ordered to series include School Of Rock (Nickelodeon), Alienist (TNT), Berlin Station (EPIX), 13 Reasons Why (Netflix), and Shooter (USA).
Most recently, Paramount Television produced the highly-acclaimed, breakthrough hit GREASE: LIVE starring Julianne Hough, Aaron Tveit and Vanessa Hudgens. The record-breaking telecast ranked as the No. 1 most social live musical event ever, and delivered more than 17 million viewers worldwide, with more than 14 million viewers on Fox in the U.S. (including L+3).
In addition, Paramount Television has announced a distinguished roster of creative partners since its 2013 launch including Jerry Bruckheimer, Dustin Lance Black, Craig Brewer, Joe Carnahan, Alfonso Gomez-Rejon, David Hollander, Cary Fukunaga, Kyle Killen, Mark Wahlberg/Stephen Levinson, Andrew Niccol, Marc Platt and Robert Zemeckis. ABC, Amazon, Comedy Central, EPIX, Fox, Hulu, HBO, MTV, Netflix, Nickelodeon, Spike and USA are among the studios networks and online distributing partners.
Since 2012, Powell has also been at the helm of Paramount Digital Entertainment, the production studio behind "Bajillion Dollar Propertie$" on NBC’s digital platform, Seeso; and the hit franchise series "The Hotwives of Orlando" and "Resident Advisors" with Elizabeth Banks on Hulu. Previously, the label released Ben Stiller’s Emmy-nominated web series "Burning Love" on Yahoo! All three seasons of the series made the unprecedented jump to E! Entertainment Television.
From 2010-2015, Powell was President of Insurge Pictures, the studio’s micro-budget feature division that launched following the success of the first "PARANORMAL ACTIVITY" film, in which she played a key role through her digital marketing and "demand-it" distribution campaign. Under Powell’s leadership, Insurge released the top-grossing musical documentary "JUSTIN BIEBER: NEVER SAY NEVER," the horror hit "THE DEVIL INSIDE," and the biopic "KATY PERRY: PART OF ME."
Powell joined Paramount in 2004 from an interactive marketing position at Sony Pictures. In 2006, she was promoted to Senior Vice President of Interactive Marketing, and in 2010, was tapped to run Insurge Pictures. She has created, developed and executed digital marketing campaigns for such films as the "PARANORMAL ACTIVITY" and "STAR TREK" franchises, "IRON MAN," "CLOVERFIELD," "JACKASS," "TRANSFORMERS," "TROPIC THUNDER" and "TEAM AMERICA." Powell began her career at CNN.
Powell has received numerous industry awards, which includes being featured on Variety’s 2012 Women’s Impact List and being inducted into the 2011 American Advertising Federation Marketing Hall of Fame. Her work has been recognized by the Key Art Awards, Webby Awards, OMMA Awards, IAB MIXX Awards and more. Powell has also been profiled as a 2005 Next Generation executive by The Hollywood Reporter and Media Maven by Ad Age.
In addition to her professional accomplishments, Powell remains dedicated to her charitable work, focusing on her passion for helping children in need. She participates regularly in mentoring programs and reads to elementary school students as part of Viacom’s Viacommunity initiatives. Powell also regularly volunteers at the UCLA Pediatric Oncology Ward, bringing arts and entertainment to critically ill children.
Powell holds a BA from Emory University and a MBA from the Anderson School at UCLA.