President, Paramount Television, Insurge Pictures & Digital Entertainment
Amy Powell is President of Paramount Television, the newly-created television arm of the studio responsible for financing and developing television content for broadcast, premium cable, cable and online audiences. In this role, Powell has been working with established and emerging talent to leverage existing properties and harness new ideas across all genres, making Paramount a studio that offers unparalleled creative liberty to talent across every screen. Paramount Television’s first broadcast network production will be an epic, three-hour “Grease Live” musical event on Fox in 2015.
For the past two years, Powell has led Paramount Pictures’ digital arm, which brings original serialized content to the web with the goal of jumping to other platforms. In 2012, the label released Ben Stiller’s Emmy-nominated web series “Burning Love” on Yahoo! All three seasons of the series made the unprecedented jump to E! Entertainment Television. Currently, the label is in production with the Bandito Brothers on the gritty-action series “Chop Shop” for Machinima, as well as the reality TV satire “The Hotwives of Orlando” for Hulu.
Following the success of the first “PARANORMAL ACTIVITY” film, in which Powell played a key role
through her digital marketing and “demand-it” distribution campaign, Paramount created Insurge Pictures, its micro-budget feature division with Powell as President. Under her leadership, Insurge released the top-grossing musical documentary “JUSTIN BIEBER: NEVER SAY NEVER,” the horror hit “THE DEVIL INSIDE,” and the biopic “KATY PERRY: PART OF ME.”
Powell joined Paramount in 2004 from an interactive marketing position at Sony Pictures. In
2006, she was promoted to Senior Vice President of Interactive Marketing, and in 2010, was tapped to run Insurge Pictures. She has created, developed and executed digital marketing campaigns for such films as the “PARANORMAL ACTIVITY” and “STAR TREK” franchises, “IRON MAN,” “CLOVERFIELD,” “JACKASS,” “TRANSFORMERS,” “TROPIC THUNDER” and “TEAM AMERICA.” Powell began her career at CNN.
Powell has received numerous industry awards, which includes being featured on Variety’s 2012 Women’s Impact List and being inducted into the 2011 American Advertising Federation Marketing Hall of Fame. Her work has been recognized by the Key Art Awards, Webby Awards, OMMA Awards, IAB MIXX Awards and more. She also has been profiled as a 2005 Next Generation executive by The Hollywood Reporter and Media Maven by Ad Age.
In addition to her professional accomplishments, Powell remains dedicated to her charitable work,focusing on her passion for helping children in need. She participates regularly in mentoring programs and reads to elementary school students as part of Viacom’s Viacommunity initiatives. She also regularly volunteers at the UCLA Pediatric Oncology Ward, bringing arts and entertainment to critically ill children.
Amy holds a BA from Emory University and a MBA from the Anderson School at UCLA.