President, Consumer Products, Paramount Pictures
Executive Vice President, Worldwide Marketing Partnerships, Paramount Pictures
In a dual role, LeeAnne Stables serves as President of Paramount Consumer Products, heading the studio’s licensing and video game unit, and EVP of Worldwide Marketing Partnerships, responsible for global marketing partnerships and brand integration for all Paramount Pictures’ theatrical releases.
Since joining Paramount in 2005, Stables has worked on more than 100 films and secured many of the film industry’s most high profile brand partnerships. Among the many notable multi-million dollar campaigns she has delivered in support of Paramount films are the long running General Motors relationship with the blockbuster “TRANSFORMERS” movie franchise; the Audi R8 integration with “IRON MAN”; and the extensive BMW global movie tie-in with “MISSION IMPOSSIBLE: GHOST PROTOCOL” in 2012.
A respected force in movie promotion circles for her ability to creatively balance the interests of corporate brands with studio campaigns and top filmmakers, Stables crafted the industry-lauded integration of American Airlines and Hilton Hotels in “UP IN THE AIR;” and an award-winning multi-partner campaign with Nokia, Verizon, Kellogg’s, Esurance and Burger King for director J.J. Abrams’ film reinvention of “STAR TREK.” She has forged new studio relationships with a long list of the major global brands including Pepsi, Coca-Cola and Dr. Pepper and has secured repeated movie tie-ins with corporate giants Burger King, McDonalds, LG, and 7-Eleven.
An experienced entertainment marketer, Stables previously headed all marketing efforts for Sega GameWorks, the location-based entertainment chain founded by Steven Spielberg under Sega-Universal ownership. She served as VP promotion at the E! and Style television networks; and during a 7 year stint at Universal Studios Hollywood, Stables was head of creative advertising, media and worldwide promotion efforts for the studio theme-park.
Stables began her career as a radio news reporter, promotion agency executive, and traveled extensively as Marketing Director for the Ice Capades touring productions. She is a graduate of Florida State University, where she was elected Vice President of the Student Body and received numerous student leadership awards.