President, Consumer Products, Paramount Pictures
Executive Vice President, Worldwide Marketing Partnerships, Paramount Pictures
In a dual role, LeeAnne Stables serves as President of Paramount Consumer Products, heading the studio’s licensing and video game unit, and Executive VP of Worldwide Marketing Partnerships, responsible for global marketing partnerships and brand integration for all Paramount Pictures’ theatrical film releases.
Since joining Paramount in 2005, Stables has worked on over 100 films and negotiated many of the film industry’s most high profile brand partnerships. She is a respected force in movie promotion circles for her ability to creatively balance the interests of corporate brands with studio campaigns and top filmmakers. Additionally, she manages all consumer products programs for new movie releases and the licensed merchandising of Paramount’s legendary film properties.
Notable alliances Stables’ has led for the studio include General Motors’ long running association with the blockbuster “TRANSFORMERS” franchise; the Audi R8 integration with “IRON MAN”; and the BMW global movie tie-in with “MISSION IMPOSSIBLE: GHOST PROTOCOL” in 2012. She crafted the industry-lauded integration of American Airlines in “UP IN THE AIR;” and an award-winning promotional campaign for director J.J. Abrams’ film reinvention of “STAR TREK”. Most recently her work on the sequel, “STAR TREK INTO DARKNESS” landed Microsoft in a first-ever movie promo deal for the tech giant. She has forged new relationships for the studio with an impressive list of global brands including Pepsi, Nokia, Acer, Coca-Cola and Dr. Pepper while securing repeated movie promos with corporate giants Burger King, McDonalds, LG, and 7Eleven.
Throughout her career Ms. Stables has held executive positions in the film, television, and entertainment industry. She served as VP Promotion for the E! and Style television networks and spent 7 years at Universal Studios Hollywood heading creative advertising and promotion efforts worldwide. Prior to joining Paramount, she led marketing as SVP for Sega GameWorks, the location-based entertainment chain founded by Steven Spielberg under DreamWorks-Sega-Universal ownership; and served as CMO for Trizec Retail & Entertainment, developers of the Kodak Theater complex in a role contributing to the major revitalization of historic Hollywood Boulevard in LA.
Stables began her career as a publicist and radio news reporter. She is a graduate of Florida State University, where she was elected Vice President of the Student Body and received numerous student leadership awards.