President, Worldwide Marketing Partnerships & Licensing, Paramount Pictures
As President, Worldwide Marketing Partnerships & Licensing, LeeAnne Stables brings together the responsibilities of managing key corporate brand relationships in theatrical and home media windows, film integrations and studio licensing.
Stables joined the studio in 2005 as head of Global Theatrical Promotions and assumed additional responsibility in 2010 running the studio licensing division. In that dual role, she has brokered millions of dollars in marketing support for Paramount film releases via corporate pacts and notable integrations with top brands for the studio's films, while ramping up licensing efforts in support of Paramount’s new Animation division, and building the studio’s merchandising profile in China.
She was previously President of Paramount Consumer Products, heading the studio’s licensing and brand management efforts, and Executive VP of Worldwide Marketing Partnerships, responsible for global marketing partnerships and brand integration for all Paramount Pictures’ theatrical film releases.
Notable alliances Stables’ has led for the studio include General Motors’ long running association with the blockbuster “TRANSFORMERS” franchise; the Audi R8 integration with “IRON MAN”; and the BMW global movie tie-in with “MISSION IMPOSSIBLE: GHOST PROTOCOL” in 2012. She crafted the industry-lauded integration of American Airlines in “UP IN THE AIR;” and an award-winning promotional campaign for director J.J. Abrams’ film reinvention of “STAR TREK”. Most recently her work on the sequel, “STAR TREK INTO DARKNESS” landed Microsoft in a first-ever movie promo deal for the tech giant. She has forged new relationships for the studio with an impressive list of global brands including Pepsi, Nokia, Acer, Coca-Cola and Dr. Pepper while securing repeated movie promos with corporate giants Burger King, McDonalds, LG, and 7Eleven.
Throughout her career Ms. Stables has held executive positions in the film, television, and entertainment industry. She served as VP Promotion for the E! and Style television networks and spent 7 years at Universal Studios Hollywood heading creative advertising and promotion efforts worldwide. Prior to joining Paramount, she led marketing as SVP for Sega GameWorks, the location-based entertainment chain founded by Steven Spielberg under DreamWorks-Sega-Universal ownership; and served as CMO for Trizec Retail & Entertainment, developers of the Kodak Theater complex in a role contributing to the major revitalization of historic Hollywood Boulevard in LA.
Stables began her career as a publicist and radio news reporter. She is a graduate of Florida State University, where she was elected Vice President of the Student Body and received numerous student leadership awards.