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Josh Greenstein

Josh Greenstein

Chief Marketing Officer, Paramount Pictures

As Chief Marketing Officer for Paramount Pictures since 2011, Josh Greenstein oversees the creation and implementation of global marketing campaigns for the studio’s feature films throughout the theatrical and home media windows, including creative advertising, integrated and interactive marketing, media, publicity and market research.

Under the marketing leadership of Greenstein, Paramount has enjoyed success with a wide range of films such as 2011’s $695 million global blockbuster “MISSION: IMPOSSIBLE – GHOST PROTOCOL,” “WORLD WAR Z” starring Brad Pitt, Robert Zemeckis’ “FLIGHT” starring Denzel Washington, “G.I. JOE: RETALIATION,” J.J. Abrams’ “STAR TREK INTO DARKNESS,” Michael Bay’s “PAIN & GAIN,” “MADAGASCAR 3: EUROPE’S MOST WANTED,” the award-winning “HUGO,” the surprise horror hit film “THE DEVIL INSIDE,” and the 3D re-release of James Cameron’s blockbuster epic “TITANIC.”

As Co-President of Marketing Greenstein oversaw the marketing campaigns of some of Paramount’s most successful films, including “PARANORMAL ACTIVITY,” “CAPTAIN AMERICA: THE FIRST AVENGER,”  “TRANSFORMERS: DARK OF THE MOON,” “SUPER 8,” “RANGO,” “TRUE GRIT,” “THE FIGHTER,” “JACKASS 3D,” “IRON MAN 2,” “SHUTTER ISLAND,” “STAR TREK,” “G.I. JOE: THE RISE OF COBRA,” “TRANSFORMERS: REVENGE OF THE FALLEN,”  “THE CURIOUS CASE OF BENJAMIN BUTTON,” and DreamWorks Animation’s titles “KUNG FU PANDA 2,” “MONSTERS VS. ALIENS,” “HOW TO TRAIN YOUR DRAGON,” “SHREK FOREVER AFTER,” and “MADAGASCAR: ESCAPE 2 AFRICA.” 

Prior to assuming the marketing post in 2008, Greenstein served as Executive Vice President of Creative Advertising, where he developed creative advertising campaigns for a number of successful releases, including  “TRANSFORMERS,” “IRON MAN,” “TROPIC THUNDER,” “CLOVERFIELD,” “WORLD TRADE CENTER,” “BLADES OF GLORY” and “NORBIT.” 

Prior to joining Paramount in 2005, Greenstein served as Head of Marketing at Dimension Films. There, he oversaw campaigns for all of Dimension's feature films, including “SIN CITY,” “THE OTHERS,” “BAD SANTA,” and the “SCARY MOVIE” and “SPY KIDS” franchises. 

Greenstein and his marketing team have won numerous accolades, including 50 Key Art nominations with 28 wins for such films as "STAR TREK," "TRANSFORMERS: DARK OF THE MOON," "TRUE GRIT," "THE FIGHTER," and "TROPIC THUNDER;” and 44 Golden Trailer nominations with 22 wins for such films as  "IRON MAN," "THE DEVIL INSIDE," "RANGO," "SUPER 8,” and “MISSION: IMPOSSIBLE – GHOST PROTOCOL.”