President, Insurge Pictures
President, Paramount Digital Entertainment, Paramount Pictures
Executive Vice President, Interactive Marketing, Paramount Pictures
With more than fifteen years of experience and a focus on Interactive Marketing, Amy Powell has created, developed and executed integrated marketing campaigns for films including the "PARANORMAL ACTIVITY" franchise, "CLOVERFIELD," "STAR TREK," the "TRANSFORMERS" franchise, "G.I. JOE," "IRON MAN," "INDIANA JONES," "JUSTIN BIEBER: NEVER SAY NEVER," "WAR OF THE WORLDS," the "MISSION IMPOSSIBLE" franchise, and more.
Amy began her career at CNN in Atlanta while completing her Bachelor of Arts in Art History and Literature at Emory University. Upon graduation, Amy moved to Los Angeles and began her career at Sony Pictures, moving to Paramount Pictures to oversee the Interactive Marketing group in 2004 and launching Insurge Pictures in 2010.
Amy oversees the digital strategy for the studio's film releases, working closely with the studio marketing executives and filmmakers to set the campaigns for Paramount films within the digital environment. She focuses on creating engaging and immersive campaigns for moviegoers to enjoy and share around the world and across multiple digital mediums. Amy is also the residing President of Paramount Digital Entertainment, responsible for the social gaming division at the studio.
Amy also oversees Insurge Pictures, which is a Paramount Pictures initiative aimed at distributing movies that are unique and invigoratingly fun. The label launched with "PARANORMAL ACTIVITY" and has since focused on the discovery of new voices and new talent; Insurge strives to revamp the traditional way of telling stories and releasing films. Insurge seeks to create new social and event-based rituals out of the traditional moviegoing experience using innovative and unpredictable ways to reach audiences. "JUSTIN BIEBER: NEVER SAY NEVER" was the first film released under the new label in 2011, which was followed by "THE DEVIL INSIDE" and "KATY PERRY: PART OF ME."
Amy has received numerous industry awards including being inducted into the 2011 American Advertising Federation Marketing Hall of Fame, Key Art Awards, Webby Awards, OMMA Awards, IAB MIXX Awards and more. She has also been profiled as a 2005 “Next Gen” executive by the Hollywood Reporter and “Media Maven” by Ad Age.
In addition to Amy’s professional accomplishments, she remains dedicated to her charitable work, focusing on her passion of helping children in need. She participates regularly in mentoring programs and reading to elementary school students as part of Viacom’s Viacommunity initiatives. She also regularly volunteers at the UCLA Pediatric Oncology Ward, bringing arts and entertainment to critically ill children.
Amy holds a BA from Emory University and a MBA from the Anderson School at UCLA.