President, Paramount Television, Insurge Pictures & Digital Entertainment
It has been recently announced that Amy Powell has added the position of President of Paramount Television to her responsibilities as head of Digital Entertainment and Insurge Pictures.
The promotion of Powell marks the first appointment to the new start-up television division for Paramount. In her new role as President of Paramount Television, Powell will finance and develop television for all platforms, from digital episodic content to prime time series. The new division is looking over the next five years to methodically build a creative television studio that will harness existing properties as well as new ideas from established and emerging talent, broadly seeking partners and distribution.
For the past two years, Powell has led Paramount’s digital arm, which brings original serialized content to the web with the goal of jumping to other platforms. The label released Ben Stiller’s “Burning Love” on Yahoo! in 2012 and was nominated for a 2013 Emmy Award. All three seasons of the series made the unprecedented jump to E! Entertainment Television. Currently, the label is in pre-production on the Bandito Brothers' produced action-thriller series, “Chop Shop,” which will give a window into the underground world of Los Angeles’ car culture and premiere on Machinima.
Following the success of the first “PARANORMAL ACTIVITY” film – in which Powell played a key role through her digital marketing and “demand-it” distribution campaign – Paramount created Insurge Pictures, its micro-budget feature division with Powell as President. Under her leadership, Insurge released the top-grossing musical documentary, “JUSTIN BIEBER: NEVER SAY NEVER;” the horror hit, “THE DEVIL INSIDE;” and the biopic, “KATY PERRY: PART OF ME.”
Powell joined Paramount in 2004 from an interactive marketing position at Sony Pictures. In 2006, she was promoted to Senior Vice President of Interactive Marketing, and in 2010, was tapped to run Insurge Pictures. She has created, developed and executed digital marketing campaigns for such films as the “PARANORMAL ACTIVITY” and “STAR TREK” franchises, “IRON MAN,” “CLOVERFIELD,” “ JACKASS,” “TRANSFORMERS,” “TROPIC THUNDER” and “TEAM AMERICA.” Powell began her career at CNN.
Powell has received numerous industry awards including being featured on Variety’s 2012 Women’s Impact List and being inducted into the 2011 American Advertising Federation Marketing Hall of Fame. Her work has been recognized by the Key Art Awards, Webby Awards, OMMA Awards, IAB MIXX Awards and more. She has also been profiled as a 2005 Next Generation executive by The Hollywood Reporter and Media Maven by Ad Age.
In addition to her professional accomplishments, Powell remains dedicated to her charitable work, focusing on her passion for helping children in need. She participates regularly in mentoring programs and reads to elementary school students as part of Viacom’s Viacommunity initiatives. She also regularly volunteers at the UCLA Pediatric Oncology Ward, bringing arts and entertainment to critically ill children.
Amy holds a BA from Emory University and a MBA from the Anderson School at UCLA.