President, International Theatrical Marketing and Worldwide Home Media Entertainment
As President of International Theatrical Marketing, Mary Daily is responsible for the design, development and implementation of all marketing and advertising strategies for Paramount Pictures' international theatrical releases. As President of Worldwide Home Media Entertainment, she is responsible for shaping the marketing and distribution strategies for existing and emerging transactional platforms, and overseeing sales, creative advertising, media, publicity, interactive marketing, brand and market research for all the studio's home entertainment releases across digital and physical platforms.
Daily previously served as President and Chief Marketing Officer, Worldwide Marketing, Twentieth Century Fox Home Entertainment. In this role she was the creative catalyst behind the studio's global in-home marketing unit, overseeing a fully integrated multi-platform marketing approach covering everything from tent pole movies to influencer-led content campaigns centering on immersive digital experiences, buzz-generating social media content and attention-driving communications initiatives. Daily is credited with overseeing some of the most successful campaigns in the division's history, including the biggest Blu-ray Disc release, Avatar; the biggest TV series, "The Bible;" and the biggest-selling franchise title of all time, Star Wars. She additionally oversaw the marketing for The Martian VR Experience, the groundbreaking virtual reality endeavor from the Fox Innovation Lab.
Prior to Fox, Ms. Daily served as GM for New Program Enterprises, a division of MTV Networks International, where she drove multiple international initiatives including content acquisition and digital franchise strategies for pop culture properties such as Jackass and launched the highly successful Rock Band internationally.
Daily is an active member of the British Academy of Film and Television Arts and in 2015 was made an honorary professor at the School of Culture, Media and the Arts at the University of Glasgow, Scotland.